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Monday 29 August 2022
Friday 20 July 2018
What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
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(dramatic music)
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- [Dan] What I'm gonna do is,
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I'll go through some of
the concepts then maybe
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in the second half I'll
actually critique some
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of these materials, sound good?
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In fact after today you will be able
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to critique these materials yourself.
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Cause most of them suck.
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They don't work.
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But you will know by the end
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of the workshop why they don't work
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and what to do instead.
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You'll know way more about
the power of the written words
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than 99 percent of
business owners out there.
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Sound good?
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Cool, so here's how it's going to work.
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So how to turn words into cash.
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Now what am I talking about?
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I'm talking about the
skill of copywriting.
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So let me ask you a good
question first of all.
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When I say this most
entrepreneurs have no clue
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what exactly is copywriting.
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Are you thinking trademark?
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Like copyright, R-I-G-H-T?
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No, so tell me from your point of view
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what exactly is copywriting?
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Just yell the answer.
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- [Audience Member] Click bait.
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- Click bait.
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- [Male Audience Member] Writing copy.
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- What do you mean?
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- [Male Audience Member] Marketing.
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Marketing, okay.
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- [Male Audience Member] Writing in a way
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that's convincing people to do something.
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- Writing in a way that's
convincing people to do something.
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Not bad yes.
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- [Female Audience
Member] Persuasive copy.
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- Persuasive copy yes.
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- [Male Audience Member]
Modeling something
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that already works and replacing
it with your own content.
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- Okay model something that already works
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and replace it with your own content, yes.
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- [Male Audience Member] Get them excited,
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influencing them to take action or buy.
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- Okay motivate them, get
them excited to buy, yes.
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- [Female Audience Member]
It's written communication.
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- Written communication.
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- [Female Audience Member]
to express the value.
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- To express the value.
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Now notice, here a lot
of different definitions.
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Yes?
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That's the first issue.
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Cause people get confused.
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Is it marketing?
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Is it advertising?
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Is it the written word?
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Is it to get them excited?
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Exactly what do I do with this thing?
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So is it beneficial to
just let's define it
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as a first step, yes?
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So there's no confusion.
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So what exactly is copywriting?
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The old definition of copywriting
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by many, many good
copywriters from the past
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when talking about 20, 30, 50 years ago
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is copywriting is salesmanship in print.
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Ladies it can also be
saleswomanship in print.
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Just for now the old definition is
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copywriting is salesmanship in print.
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Now the key word being there is sales.
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What's the key word?
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- [Audience] Sales.
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- Now sales, it means it's writing
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that has only one purpose.
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And is to what?
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- [Audience] Sell.
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- Sell, is to sell.
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It is to sell.
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So salesmanship in print.
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And I think that is a
pretty good definition
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but I think it's a little
bit out of date compared
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to now we also have social media,
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Facebook, a lot of different things.
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When copywriter's, marketer's came up
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with that definition many years ago,
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we were talking about printed advertising.
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We are talking about
direct mail sales letters
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but now there are so many
other forms of media, yes?
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- [Audience] Yes.
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So here's my new
definition, write this down.
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Copywriting is using the written word,
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using the what?
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- [Audience] Written word.
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- Written word to start and
enhance or extend a relationship
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with a customer that includes salesmanship
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or saleswomanship in print.
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I'll say that again.
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Copywriting is using the
written word to start, enhance
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or extend a relationship with a customer
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that includes salesmanship in print.
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Okay that's the new definition.
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New definition.
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How many of you like
this definition better?
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Okay it covers a broader spectrum.
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Start, enhance or extend a relationship.
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You got it?
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Okay.
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So with copywriting, so
why is that important?
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Who could tell me?
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Why is that important?
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- [Male Audience Member] Because you need
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to know the objective exactly.
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- Okay, you need to
know the objective, okay
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but why is copywriting important?
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- [Male Audience Member]
To get your message across.
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- To get your message out there, okay.
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- [Male Audience Member]
Building relationship.
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- Building relationship, okay.
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- [Female Audience
Member] It's like dating.
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- It's like dating, how?
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- [Female Audience
Member] Because you start
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in a relationship,
enhance the relationship,
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and extend a relationship
and when you finally,
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whatever your base is, I guess.
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- No but why is that important?
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Why is copywriting important?
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- [Male Audience Member] I
believe because it's selling
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and it can sell by itself.
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You can distribute it and
it's working by itself.
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- Getting close, getting close.
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- [Male Audience Member] Credibility.
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- Credibility, part of it.
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- [Male Audience Member]
Reminders interest.
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- [Female Audience Member] Engaging.
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- Okay let me rephrase the question,
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How does that relate to making money?
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Why's it important?
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- [Female Audience
Member] It's influencing.
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- Influencing, yes.
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- [Male Audience Member]
Inspiring people to take action.
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- Yes but why not just
sales, why copywriting?
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- [Male Audience Member] It's scalable.
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- It's what?
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- [Male Audience Member] It's scalable.
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- Good answer.
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Here's the thing, how many
of you were here last month
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when I did the public speaking workshop?
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Remember what I said,
communication equals what wealth.
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Write this down,
communication equals wealth.
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So if communication equals wealth,
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it means the more people
you communicate to,
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you deliver your value to,
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the more money you're gonna make, yes?
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- [Audience] Yes.
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- So if you're selling
one-on-one what's your ratio?
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It's what?
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- [Audience] One to one.
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- One to one.
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If you're selling to one to
50, 100 your ratio is what?
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- 100.
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Now but with copywriting,
what is your ratio?
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- [Audience Member] Thousands.
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- You guys here that?
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Chi-ching.
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(audience laughter)
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Somebody just bought
something from my website
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and I'm not there selling
without my physical presence.
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Another chi-ching, somebody
just bought something
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from my website.
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I'm not there, it's simply
the power of my written words.
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You think of all the forms of
communication skill, sales.
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How many have heard of the saying,
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sales is the number one ability
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that an entrepreneur needs to have yes?
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And I agree to start with.
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You can't even sell one-on-one,
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forget about being an entrepreneur.
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Forget about being a
successful entrepreneur.
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And then once you develop that
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if you're good then you might one to many.
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Now I'm talking one to
many, many, many more
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without you being there
and that's the power
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of the written words because
of the word leverage.
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What's the word?
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- [Audience] Leverage.
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- And it's 24-7.
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And it's 24-7.
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And what's fascinating is this,
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as important as this skill
I believe of all the skills
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of business copywriting is
one of the most valuable.
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And it's the one that has made
me the most amount of money.
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And one of the least understood
and least appreciated.
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One of the least understood
and least appreciated.
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Because whenever I talk about copywriting,
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first of all people are
not interested in it.
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They're just not interested in it.
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You talk to an entrepreneur, yes I want
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to learn how to sell, great.
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Copywriting, what the hell is that?
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I'm not a writer, no.
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But they spend hundreds,
thousands, ten's of thousands
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of dollars on driving traffic,
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on running their ads, on
media but they never look
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at does the copy actually
work and convert.
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They will spend 10,000
for marketing budget.
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They will not spend 1,000 on their copy.
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Puzzles me.
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Least understood and least appreciated
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and with entrepreneurs they
don't understand the power
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of the written words.
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But with you after today,
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I think you'll see this
is an area you need
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to pay attention to.
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Regardless of what marketing you do.
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Regardless, make sense?
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So least understood, least appreciated
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and that's the good news.
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That's actually the good news, why?
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- [Audience] We're going to learn it.
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- And I'm not asking you to be,
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how many of you believe
you're not a good writer?
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Just be honest writing is not my thing.
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Okay I'm more like a verbal communicator.
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Yes, I'm not asking you to be a writer.
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My goal for this workshop is for you
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to just know enough that you would be able
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to tell the difference between
bad copy and good copy.
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That's my goal for you.
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So then when you hire a professional
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or you work with somebody or
you're doing your own copy,
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you will know okay yeah
that's no that doesn't work.
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So then other writers or things like that,
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they cannot bullshit you,
does that make sense?
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So just know enough that
you know the difference,
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maybe you cannot write good copy
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but you can see for sure
that's not good copy.
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I got to fix that.
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How many follow what I'm saying?
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Yes, so that's my goal.
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- [Announcer] 10 times your finances.
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10 times your business.
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10 times your marketing.
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10 times your life.
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Hit the subscribe button now.
Thursday 19 April 2018
Are you guilty of committing these deadly SEO sins?
Rudra Pratap April 19, 2018 No comments
There is no doubt about the fact that SEO techniques are highly useful for improving the online
visibility of a webpage or website. You can also say that SEO techniques are a must to follow if one
wishes to improve the search engine ranking. But while implementing the seo tactics you may be
doing some mistakes and it can create a big blunder later on. So here you will come to know about
the deadly SEO sins and you should improvise on these areas as early as possible.
visibility of a webpage or website. You can also say that SEO techniques are a must to follow if one
wishes to improve the search engine ranking. But while implementing the seo tactics you may be
doing some mistakes and it can create a big blunder later on. So here you will come to know about
the deadly SEO sins and you should improvise on these areas as early as possible.
Here are the deadly SEO sins that you might be committing:
Too much keyword density
Optimizing the keywords in content is a good seo strategy but overstuffing the keywords can be a
big disadvantage. The content will lose all its integrity and meaning if there will be overstuffing of the
keywords. So, choose the right keywords, decide the optimal limit and don’t put them just like that.
The keywords should go in a flow with the main content and should not look that they are stuffed
without any reason.
big disadvantage. The content will lose all its integrity and meaning if there will be overstuffing of the
keywords. So, choose the right keywords, decide the optimal limit and don’t put them just like that.
The keywords should go in a flow with the main content and should not look that they are stuffed
without any reason.
Inappropriate content strategy
Sometimes you may be so busy thinking about the on page and off page seo tactics that you may
forget to pay attention to the content quality. Content is the king and if it will not be great then search
engine ranking will come down. So, improve the content strategy. It should be presentable, easy to
read, informative, highly interesting and attention grabbing. Check out this ultimate guide
of content marketing by Neil Patel for more details.
forget to pay attention to the content quality. Content is the king and if it will not be great then search
engine ranking will come down. So, improve the content strategy. It should be presentable, easy to
read, informative, highly interesting and attention grabbing. Check out this ultimate guide
of content marketing by Neil Patel for more details.
Poor quality images
Be it any website or webpage the main thing that catches the attention of visitors is the image quality.
If the images would be of poor standards, dull and copied then it is a big failure on the SEO front. So,
correct this mistake as early as possible. Use high quality and appropriate images that blend with the
content. If you are not so good at designing and can’t afford to hire a full time design, look for
online graphic designing tools like Canva. The tool takes care of all of your designing needs and gives
high quality eye catching images within minutes.If the images would be attractive, clear and
impressive then it would become very easy to attract the target audiences.
If the images would be of poor standards, dull and copied then it is a big failure on the SEO front. So,
correct this mistake as early as possible. Use high quality and appropriate images that blend with the
content. If you are not so good at designing and can’t afford to hire a full time design, look for
online graphic designing tools like Canva. The tool takes care of all of your designing needs and gives
high quality eye catching images within minutes.If the images would be attractive, clear and
impressive then it would become very easy to attract the target audiences.
URL issues
It is important that the website or web page that you own should have an identifiable as well as
appropriate URL. You should avoid using weird characters in the URL otherwise there will be issues
while redirecting the traffic to the website. So, don’t commit the sin of having an improper URL.
appropriate URL. You should avoid using weird characters in the URL otherwise there will be issues
while redirecting the traffic to the website. So, don’t commit the sin of having an improper URL.
No feature for sharing
If your website is not having a sharing feature then it is a big seo mistake. In the present times
everyone is on social media and if you are not having the information share button on your webpage
or website then how will the target audiences come to know about the business offerings. So,
correct this issue as early as possible.
everyone is on social media and if you are not having the information share button on your webpage
or website then how will the target audiences come to know about the business offerings. So,
correct this issue as early as possible.
Failure on the front of mobile friendliness
Nowadays people search all the information on their smartphones and if your website is not mobile
friendly then it is a really big seo mistake. The webpage or website should be optimized in such a
manner that its information should be easily accessible on the mobile based platforms.
friendly then it is a really big seo mistake. The webpage or website should be optimized in such a
manner that its information should be easily accessible on the mobile based platforms.
Issues related to search engine
Your main aim should be that the website should be easily visible online and if you are blocking the
search engines in any way then it a really big disadvantage. If your website is just new then the
indexing process may take a little time. But once the verification process will be over then the
indexation process would be complete. So, it may take some time in this task but blocking is not a
solution.
search engines in any way then it a really big disadvantage. If your website is just new then the
indexing process may take a little time. But once the verification process will be over then the
indexation process would be complete. So, it may take some time in this task but blocking is not a
solution.
Not using call to action and anchor text
The main aim of having a website is to improve the conversion rates and if there would be no call to
action then how can you expect that the visitors will turn into potential customers? Thus, there should
be a call to action in the website. The other blunder can be not using the anchor text internally.
The words used as descriptive anchor text help in improving the online visibility and thus you should
pay attention to this feature.
action then how can you expect that the visitors will turn into potential customers? Thus, there should
be a call to action in the website. The other blunder can be not using the anchor text internally.
The words used as descriptive anchor text help in improving the online visibility and thus you should
pay attention to this feature.
These are some of the most deadly seo sins that you should not commit. The other mistakes can be
like wrong keyword usage, inappropriate Meta tagging and improper Meta descriptions, excess focus
on the home page and minimal focus on other sections of the website, underutilizing the analytics,
duplicate tagging, etc. So keep all these points in mind and avoid the mistakes on the seo front.
like wrong keyword usage, inappropriate Meta tagging and improper Meta descriptions, excess focus
on the home page and minimal focus on other sections of the website, underutilizing the analytics,
duplicate tagging, etc. So keep all these points in mind and avoid the mistakes on the seo front.
Wednesday 18 April 2018
Guilty Of Making These Crypto Trading Mistakes?
Rudra Pratap April 18, 2018 bitcoin, cryptocurrency, technology No comments
Cryptocurrencies have been around for less than a decade and cryptocurrency trading for an even
lesser time. While it keeps getting popular with every year - a large chunk of cryptocurrency traders
joined in last year after the massive boom in cryptocurrency prices. Considering that the markets are
very young, there are bound to be a number of mistakes which novice traders make.
While it is said that one learns by making mistakes - it is also essential to learn from others’ mistakes.
Let us take a closer look at some of the most common cryptocurrency trading mistakes that new and
novice users tend to make. Being forewarned about these mistakes ensures that you are forearmed
when it comes to trading and you do not repeat the same mistakes.
Common Cryptocurrency Trading Mistakes:
1. Investing Than You Can Afford To Lose
One of the most common mistakes that new cryptocurrency traders tend to make is that of investing
more than what they can afford to lose. What everyone must realize before they invest into cryptos is
that the cryptocurrency markets are extremely volatile - and that there are no guarantees in the
market. The funds that one invests in the cryptocurrency trade must be spare funds which would not
affect the day to day life of a trader even if the entire amount is lost to $0.
Sometimes, when the markets are booming, some traders take a leap of faith and invest more than
what they can afford to lose. However, if the market trends get reversed and the currency loses
price - the money will be lost! There have been cases where people have taken loans to invest in
cryptocurrencies but have lost all the money as well as the mortgage. Investment decisions must be
made based on the capacity to bear a loss. One must never invest beyond what they can afford to
lose.
2. Lack of Research
Another common mistake that new cryptocurrency traders often make is that of investing in
cryptocurrencies without properly researching about them. One needs to research about the
cryptocurrency that they are about to invest in - especially if it is a new name in the markets or an
obscure currency. The process of research involves asking a number of questions. These questions
should be like:
- Does this currency solve a problem?
- Does the problem that this currency solve improve any aspect of my life?
- Is their solution to solving this problem practical?
- Are all the addresses and founders listed properly?
- What are the social media conversations around this currency?
- Are the founders real people or stock images?
If the answer to most of these questions is on a positive note, you should then proceed to check out
the white paper proposed by the currency. Does the white paper look legitimate? Is it detailed enough?
The founders need to be looked up properly. Many a time fraudulent currencies make use of stock
images to depict their founders! Sometimes, websites also look quite low effort. Look up the social
media profiles of these people - are they really who they claim to be? Are they an expert in their
domain? All of these questions need to be looked up and researched before investing into a
new/obscure currency. Many traders do not look up about the currency that are about to invest in and
end up losing their money! This is particularly important when dealing with ICOs.
3. Trading Without A Proper Strategy
A proper strategy needs to be in place before you begin to invest. This strategy needs to be in two
terms - in terms of the budget as well as in terms of the time you plan to invest. Strategies can be
long-term, mid-term or short-term. Targets and Stop Losses need to be set accordingly. If the price of
a currency you are about to invest in is $100 currently, and you plan to invest for 4 months and wait
for a price of $500 then you need to be patient till one of the two criteria are met.
Similarly, a proper budget and time needs to be set out and targets and stop-losses need to be made
accordingly. In cryptocurrency trading, an exit strategy is very important - because having a clear-cut
target in your mind can help you make a better decision.
While there is a strong need for an exit strategy, an entry-point also needs to be decide. Do you want
to enter the markets during a dip in the prices or do you want to enter the markets when the prices
are rising, so that you can capitalize on the bullish momentum? These strategies need to be
established before beginning to trade!
4. Trading On The Basis of Price and Not Market Cap
Another avoidable mistake when it comes to cryptocurrency trade is that of choosing a currency
based on its price and not on the basis of its market cap. When comparing the performance of two
cryptocurrencies over a given time period, the correct indicator of performance is on the basis of
market cap and not the price.
Price can be used as a performance indicator when you want to compare the growth of one currency
over time but can’t be used to compare two currencies. For instance, Ethereum at $500 is a stronger
cryptocurrency by market cap when compared to Bitcoin Cash at $775.
5. Not Diversifying The Funds
When it comes to the most common mistakes that new investors make - the lack of diversification
is another key concern. Having invested in multiple currencies ensures that your profits and losses
are distributed among the performance of various currencies. Owning only one currency would mean
that you are entirely dependent on the price performance of that one currency. However, when
multiple currencies are involved, it ensures that you can reap the maximum benefit out of the profits
any of these currencies makes.
6. Not Keeping Up With News
Investors need to keep up with the news at regular intervals because much of the movement of the
markets is decided by external events that happen beyond the control of the markets. A statement
made by the finance minister of India can have the impact on cryptocurrency prices in the US and a
move from the US SEC can cause the European markets to feel the pain. Hence, it is critical for
investors to keep in touch with international news to be aware about any incoming price fluctuations.
The best way to stay away from these mistakes is to keep yourself updated about the latest going-ons
play safe.
Sunday 31 December 2017
Advantage and Disadvantage of Cyber world
Advantage and Disadvantage of Cyber world
Technology can be defined as applications, instruments, or processes that enhance or simplify the aspects of everyday life. The vehicle you use to drive to work is an example of technology that simplifies life. Or, the Internet, as a whole, can be seen as technology that has greatly enhanced our lives. While the introduction of the Internet led to many benefits, unfortunately, it also came with its own set of problems. Most significantly, these problems can negatively impact your security and privacy.
Monday 25 December 2017
Some Famous Hackers and Groups
Rajesh royal December 25, 2017 daily stuffs, email No comments
Some Famous Hackers and Groups
1. Lizard Squad
Lizard Squad has claimed responsibility for the cyber attacks on Malaysia Airlines which resulted in website visitors being redirected to a page which read “404 – plane not found,” as well as a DDoS attack on Facebook which downed the popular social media network. Facebook denied being hacked. Malaysia Airlines claimed that they had not been hacked and that their domain had only been temporarily redirected elsewhere. They’ve also hacked Sony, Microsoft and Facebook.
Wednesday 20 December 2017
Skill Profile of a Hacker
Skill Profile of a Hacker
As an ethical hacker, you will need to understand various hacking techniques such as −
- Password guessing and cracking
- Session hijacking
- Session spoofing
- Network traffic sniffing
- Denial of Service attacks
- Exploiting buffer overflow vulnerabilities
- SQL injection